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Abri de la

Supporting unhoused women and men

Type of project





Since 2014

Live Project

The challenge

Why couldn’t a non-profit organization have a professional image like any other company? It is following this reflection that the team of Abri de la Rive-Sud called upon us to strengthen their position as a reference for emergency accommodation on the South Shore of Montreal.

The solution

A modern visual identity, easy to use and easily recognizable, with a touch of color to add light to the sometimes dark issues that affect the people for whom Abri de la Rive-Sud is an invaluable resource.

A simple, clear, and human identity


The emphasis on the words Abri (shelter) and Rive-Sud (South-Shore) presents at a glance the organization’s vocation and location, in a handwritten font that evokes the human side of the services offered. The silhouette, which appears to be in reflection, recalls the precariousness of women and men in homelessness situations.


A range of varied and versatile fonts allows for both pleasant reading of simple blocks of text and drawing attention to particular elements.

Alegreya Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


A simple color palette, mostly sober and cool, but with a touch of color and warmth, in line with the organization and the services offered.

Sandy White
Hex #f4efe8
Orange Soda
Hex #ed5837
Japanese Indigo
Hex #324654

A rewarding involvement

When we decided to collaborate with Abri de la Rive-Sud, we knew it wouldn’t be our most profitable project. But in the end, we were more than winners in recognition, visibility, and pride in contributing to such an essential service in our community.

Online Accessibility

Thanks to its new website, Abri now offers an open access application at all times for people in need who would like to use its services. In addition, featuring the role of volunteers and the accessible online form has increased the number of applications received by 37%.


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