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Breaking into a growing market

Type of project






The challenge

The real estate brokerage market is saturated and competitive. For a broker at the beginning of their career, how can they build a credible image and stand out in such a context?

The solution

In order to make an impression, a new visual identity has been uniformly applied to all promotional materials. An image that is both strong, versatile, and feminine, where everything has been thought out to reflect Amélie’s humanity and professionalism.

An identity that’s chic, professional

and just feminine enough


With the first and last name at the heart of the logo, we ensure a quick and easy reading, and the full official title is integrated in a friendly manner.


The selection of fonts reflects both the chic of Amelie’s high-end service and her human and personalized approach.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Drive Hearts
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Open Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


A color palette that perfectly reflects Amelie: elegant and subtle, but also feminine with a personal touch of rose gold.

Pure White
Hex #ffffff
Hex #f7f0ee
Light Taupe
Hex #be8a72
Graphite Black
Hex #262a2e

A striking image

To present a well-established image, the visual identity was applied to all digital and physical materials to make them easily recognizable.

The chic of chic

With their striking visuals, promotional materials and printed products grab attention with hand-lettered typography and a super sleek look.


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