DEXAR
Human-scale legal services
The challenge
After about 10 years with the same static website, Société d’avocats DEXAR Inc. was projecting an image of an aging and outdated practice. How to showcase instead this modern and dynamic boutique firm to give a new life to their online presence?
The solution
This new version, better suited to today’s web standards, allows for a clear and simplified presentation of the firm’s services offer. Moreover, custom video creation adds the human, personal, and unique touch that has built DEXAR’s reputation over the years, something that generic visual content could never replicate.
UNIQUE VISUAL CONTENT FOR AN AUTHENTIC PRESENCE
To avoid traditional legal clichés like judge’s gavels and robes, our team took charge of artistic direction for the production of a library of video sequences shot within the firm’s premises, featuring the team to convey the company’s full personality.
…AND EVEN CUSTOM SERVICE ICONS
Although they are rather metaphorical and not highly recognizable, the custom icons designed for the fields of practice visually associate the elements to facilitate navigation and understanding for the visitor.
HIGHLIGHTING EXPERTISE
Despite their small team, DEXAR’s legal experts are abundant in experience and expertise. Therefore, it was important to showcase the strengths and specialties of the various team members through detailed biographical profiles.
…BUT ALSO CAREER OPPORTUNITIES!
Because the firm is rapidly growing, the team frequently seeks to recruit new colleagues in various departments. By showcasing the benefits of a career with the firm as well as available positions, recruitment challenges are a thing of the past!
