When agriculture rhymes with innovation
Groupe Anderson has been innovating in the agricultural machinery world for 30 years. How to continue to evolve by integrating digital solutions into a domain that is not at all digital?
With a practical and user-friendly web platform, the company is able to offer a ton of online services: ordering machines and parts, comparison tools, customized diagnostics, warranty claims, and more.
The product catalog is structured to provide a quick overview of the different models, and a comparison tool helps with informed decision-making.
An efficient navigation
Available at all times, the menu at hand displays in a quick and visual way the variety of machines available at Groupe Anderson.
A private portal
A dealer section brings together several services directly online and thus helps reduce calls to the internal team and customer service.
Andy the robot
In the form of a custom conversational robot, an interactive and personalized diagnostic tool provides answers to the most common problems.