Groupe
Anderson
When agriculture rhymes with innovation
The challenge
Groupe Anderson has been innovating in the agricultural machinery world for 30 years. How to continue to evolve by integrating digital solutions into a domain that is not at all digital?
The solution
With a practical and user-friendly web platform, the company is able to offer a ton of online services: ordering machines and parts, comparison tools, customized diagnostics, warranty claims, and more.
Informed choices
The product catalog is structured to provide a quick overview of the different models, and a comparison tool helps with informed decision-making.
An efficient navigation
Available at all times, the menu at hand displays in a quick and visual way the variety of machines available at Groupe Anderson.
A private portal
A dealer section brings together several services directly online and thus helps reduce calls to the internal team and customer service.
Andy the robot
In the form of a custom conversational robot, an interactive and personalized diagnostic tool provides answers to the most common problems.
