JPM
Consultants
Ecology at the heart of success
The challenge
JPM Consultants is a consulting firm specializing in energy efficiency and industrial refrigeration. JPM wanted to update its visual identity and modernize its website to project a more professional image and inspire confidence among its potential clients.
The solution
A redesigned website and a modernized visual identity that reflect the professionalism and credibility of JPM Consultants, capturing the attention of potential clients and earning their trust. The new platform highlights potential savings achieved through the company’s expertise and services while incorporating a recruitment section designed to attract new talent.
A bold and thematic
identity
Logotype
A symbol that subtly incorporates the three letters of the founder’s name, along with a nod to the company’s delivered results through the addition of a rising graph line.
typographie
A tall, sleek font used consistently for the logo, main headings on the website, and printed communications, optimizing visual space and accommodating longer words efficiently.
Colors
Vibrant and fresh colors that reflect the duality of the company’s services, with shades of green representing energy efficiency and blue tones highlighting the refrigeration aspect.
Unique animations for a dynamic user experience
Clear expertise, vibrant colors, and distinct icons
Throughout the site, the colors associated with each area of expertise reinforce the identity of JPM Consultants. Custom icons, inspired by the logo, also simplify navigation and service identification, creating a smooth and memorable experience for users.
Green for the “energy efficiency” section
…and blue for the “industrial refrigeration” section
An interactive budget calculator
Planning and savings at your fingertips
The budget calculator allows clients to visualize their potential savings and plan their investment in a clear and intuitive way. This practical tool enhances the transparency of services and facilitates informed decision-making.
