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Groupe AFN

A clear and clean website

Type of project

Branding,

Web,

Strategy,

Year

2021

Live Project
brand-book-2
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brand-guide-4
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The challenge

Groupe AFN is a company specializing in high pressure cleaning. An essential area, but not so attractive. How to promote its services?

The solution

A unique and animated website presents the services and brings them to life with several visual metaphors.

An thematic identity

with punch

Logotype

A logo with bold lines in the shape of a shield nods to the protective aspect of the company’s services.

Fonts

The main typeface echoes the company’s universe and is accompanied by a selection of other versatile fonts for effective use in all contexts.

Halden
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Disket Mono
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Caveat
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Roboto Slab
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Colors

In a highly contrasted palette, bright color accents come to punch up the dark tones.

Pure White
Hex #ffffff
Traffic Black
Hex #2a2a2a
Sunglow
Hex #fbc43a
Persian Red
Hex #d62f30

A picture is worth a thousand words

Throughout the website, a thematic atmosphere is created through visual elements and animations illustrating dirt and cleaning.

A website that’s clean

and accessible

Making contact

After being dazzled by the website, we make sure that the visitor has all the options to contact the Groupe AFN team.

mobile-afn
desktop-afn

Directing the user

The full-screen menu, always accessible, features clear navigation to direct visitors to the domains that interest them.

mockup-mobile-afin
mockup-desktop-afn

A beneficial traffic

Content optimized architecture for natural referencing allows positioning the company on search engines and generating steady traffic.

Distinctions and awards

CSSDA Special Kudos Award

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CSSDA UX Design Award

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CSSDA UI Design Award

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CSSDA Innovation Award

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Awwwards Honorable Mention

certificate-groupe-afn-hm

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