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When technology does some good

Type of project






The challenge

Nectarios Economakis loves when technology makes the world a better place. He keeps up with it on a daily basis and talks about it brilliantly on Nectar’s Notes. But how do you get a primarily text-based blog to stand out?

The solution

A modern identity, a restructuring and a more visual approach energize the content and give character to the blog.

An identity imbued with simplicity

with character


A simple, textual logo has been created in two versions for versatile and situational use.


A main font full of personality make the oversized titles stand out, while a more classic secondary font offers pleasant reading of the texts.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Bespoke Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


A sober color palette in shades of blue echoes the technological and modern aspect of the subjects covered. And it’s Nectarios‘ favorite color!

Traffic White
Hex #fafafa
Lavender Blue
Hex #c6e0ff
Ultramarine blue
Hex #283683

A distinct personality

A tailor-made visual identity for the client and his subject makes the site unique and sets it apart from other soulless blogs.

And several handy features…

The recent articles

Updated frequently, it’s worth checking back often. And to make sure you don’t miss a thing, the dynamic homepage features the most recent articles published.


The Investing page

Nectar actively invests in Canadian startups focused on amazing founders, strong competitive niches and impactful products. Discover his different projects!


The newsletter

Want to make sure you don’t miss anything? Nothing could be easier, subscribe to the newsletter and you will have peace of mind.


Distinctions and awards

Awwwards Honorable Mention


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